ultimateimp – Apple is preparing to launch a more affordable version of its MacBook. Aiming to expand its reach in the laptop market. According to analyst Ming-Chi Kuo from TF International Securities. This new MacBook will feature a 13-inch display, similar in size to the current base MacBook Air and MacBook Pro models.
The laptop will be powered by the A18 Pro chipset. The same processor used in the iPhone 16 Pro and iPhone 16 Pro Max. This chip supports Apple’s advanced artificial intelligence (AI) features, suggesting that the new MacBook will also benefit from enhanced AI capabilities.
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While Apple has not revealed all the details, the analyst expects mass production to begin between the fourth quarter of 2025 and the first quarter of 2026. This affordable MacBook may also come in various color options, including blue, pink, silver, and yellow. This range of colors could appeal to a wider audience, especially younger and budget-conscious consumers.
Apple hopes this model will help it recover its MacBook shipment volumes to pre-Covid-19 levels. The company aims to ship about 20 million MacBook units in 2025 and increase shipments to 25 million in 2026. The affordable model alone could represent 5 to 7 million of those units next year, demonstrating its expected popularity.
Market Impact and Supplier Benefits from Apple’s New MacBook
Apple’s strategy to introduce a more affordable MacBook reflects its goal to regain momentum in the laptop market. The new model could significantly boost Apple’s total MacBook shipments and broaden the product lineup. One notable beneficiary of this development is Everwin Precision, a China-based supplier that designs and manufactures electronic components. Currently, Everwin supplies casings for the MacBook Pro and is expected to start providing similar components for the MacBook Air soon. Everwin is also reportedly the reference design supplier involved in Apple’s New Product Introduction (NPI) process. This partnership positions Everwin to gain substantial revenue growth from the new MacBook model.
Thanks to Apple’s demand, Everwin projects a revenue increase of up to 20% year-over-year and a profit growth of up to 40% in 2026. This reflects the significant economic ripple effect Apple’s product launches create for its supply chain. Looking forward, Apple’s affordable MacBook could help the company maintain its competitive edge. By offering powerful features at a lower price, Apple may attract new customers and satisfy existing users seeking value. The integration of the A18 Pro chip and AI capabilities also positions the MacBook as a future-ready device. Overall, Apple’s upcoming affordable MacBook represents a strategic move to strengthen its laptop portfolio and market share in the years ahead.
