ultimateimp – Apple is reportedly developing a new AI-powered search platform called World Knowledge Answers. Signaling its serious push into web search and artificial intelligence. According to a report by Mark Gurman of Bloomberg. Apple plans to integrate this tool into the next generation of Siri, Safari, and Spotlight, Potentially launching it alongside its AI-powered Siri relaunch in spring 2026.
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This move represents a significant shift in Apple’s strategy. As the company has long distanced itself from building a dedicated search engine. However, with user behavior increasingly leaning toward AI-powered chatbots for information retrieval, Apple seems poised to adapt. Industry observers believe this search tool could help Apple keep pace with rivals such as Google’s Gemini and Microsoft’s Copilot—two tech giants already offering advanced AI assistants and browser integrations.
Since the underwhelming debut of Apple Intelligence at WWDC 2024. The company has faced criticism for falling behind in the rapidly evolving AI landscape. The delayed rollout of the revamped Siri has only added to this perception. Apple’s internal efforts to reimagine Siri reportedly include trial runs using Google’s Gemini to power the assistant. Though no formal deal has been announced.
The World Knowledge Answers tool could offer Apple greater control over its AI capabilities while reducing reliance on third-party platforms. If successful, this development may mark Apple’s first meaningful foray into web search, a space long dominated by Google.
Apple Eyes Siri Revamp and Search Innovation Amid Competitive AI Market
Apple’s renewed AI focus is taking shape as the company explores new capabilities for its digital ecosystem. With the Siri overhaul now scheduled for release in 2026. World Knowledge Answers appears to be a key component of that transformation. Sources familiar with the project suggest the tool could provide concise, accurate. AI-generated responses to user queries across Siri, Safari, and Spotlight.
This move could position Apple to better compete in an AI-driven world where browsers are increasingly powered by generative language models. Emerging companies like Perplexity and OpenAI are already integrating AI search into browser experiences, changing how users find and interact with information online.
Apple’s search ambitions may also reflect its willingness to take bold steps, including partnerships or acquisitions, to strengthen its AI roadmap. CEO Tim Cook recently expressed openness to acquiring companies that align with Apple’s strategy. Speculation has even suggested Apple considered acquiring Perplexity, a rising AI startup specializing in search-oriented chatbot functionality.
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If Apple follows through with a Safari-based AI search feature, the company could reclaim more control over the user journey. Currently, Google remains the default search engine on Safari due to a longstanding agreement that generates billions in annual revenue for Apple. A proprietary AI search tool could reduce Apple’s reliance on Google while allowing it to capture more data and enhance user personalization.
While Apple has yet to confirm the existence of World Knowledge Answers or a specific release timeline, the initiative reflects a critical inflection point. As AI continues reshaping the tech industry, Apple must move quickly to remain competitive. The integration of AI into its core platforms could redefine how Apple devices interact with information—and set the stage for a more intelligent, search-savvy Siri in the near future.
